Can Your Brand Pass This Simple Test?

Here is an exercise similar to one that we perform for our strategic communications and marketing clients.  And, it is one that you as a business owner can and should perform.  It will tell you a great deal about your brand.  Okay, here is the exercise.  Ask 10 of your customers, and, or family members this simple question, “Describe my brand.”   When you gather their responses, you may be quite surprised.

Have you ever heard the saying, “You never get a second chance to make a first impression”?  Well, in the marketplace, that can mean you lose a customer or client forever based simply on the “image” you first convey to him or her through your brand.  And, nine out of ten times that “image” problem is because the business owner has no strategic communications plan, or does not follow it.

In business, image is everything as it becomes your brand.  And, the brand becomes your reputation.  A brand that is not defined by a strategic communications plan is still defined.  People will still form an image or opinion of your business, but it will not be your own.  And, more than likely it is not how you want to be perceived in the marketplace.  It is your business.  It should be your brand.  After all, when it comes to how your audience defines your business, you always want the answer to be the right one, and you want everyone to be on the same page.
 
 

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