Many business owners have a limited knowledge of marketing,
let alone branding. And, most do not know the difference between the two
disciplines. For some that have strategic communications plans that have
put their brands on the right course, there is still one element or component
that still seems to be over their heads. That is their brand’s character.
Branding many times focuses on the unique or intrinsic
elements of a product or service. It also focuses on USP’s (unique
selling points/propositions) and tries to drive home the benefits of the
product or services to the consumer. What many business owner, and
“marketing” professionals, for that manner, fail to do is incorporate the
brand’s character.
What is brand character? Brand character is a
peripheral component of a strategic communications plan. It may be
subtle, but it should be evident. Take our company, Concierge PA for
example. Our brand is clearly defines. We offer cost-contained yet
top-tier strategic communications solutions to select client both large and
small, and in both the for-profit, and non-profit sectors. That is
succinct and clear. And, for many potential clients, that says it
all. But, because our character, or culture is embedded in how we
transact business, it is also a foundation of our brand. And, therefore
we expound upon it in our messaging.
What is brand character? Brand character is a
peripheral component of a strategic communications plan. It may be
subtle, but it should be evident. Take our company, Concierge PA for
example. Our brand is clearly defines. We offer cost-contained yet
top-tier strategic communications solutions to select client both large and
small, and in both the for-profit, and non-profit sectors. That is
succinct and clear. And, for many potential clients, that says it
all. But, because our character, or culture is embedded in how we
transact business, it is also a foundation of our brand. And, therefore
we expound upon it in our messaging.
We provide our clients marketing and strategic communication solutions that
are unrivaled. We garner major market press and develop unrivaled
campaigns for our clients. And, we have perfected methodologies to work within
our clients’ budgets. If you look a little more closely to truly understand our
brand's character, working within our clients’ budgets is not just a flat
benefit we provide. That benefit is prominent because of our brand
character which is that we pride ourselves on being excellent stewards of our
clients’ financial resources. That character is compounded by our belief in old
fashioned business principles where we value long-term partnerships with our
clients over any sale. We care a great deal about our clients. It
is who we are. And, it is central to our brand.
Let us take a leading role in your brand's success!
