Social media platforms, content development, brand newsrooms, and people based research are all important dynamics to incorporate and develop in today's strategic communication and marketing plans. And, the trends for marketing our brands keep evolving faster than we can implement them. In today's fast-paced, ever-changing strategic communication and marketing landscape, it is easy to become immersed in trends and technology. And, it is also just that easy to lose focus on the basic, human elements of marketing.
If I had to strip it to the core and sum up what all buzzwords, trends and technologies amount to, it would be pretty basic and simple. What we are all doing in the profession is simply and basically trying to emotionally impress people (our audiences) and invite them into our professional homes...hoping that they enjoy the lemonade and goodies we provide them, and, more importantly, hope they return!!! If they return, they have validated not only that they liked our homemade snacks,
but also enjoyed our company. There is no other greater reward.
And, it is that basic!
Before becoming managing director at Concierge PA, I had the opportunity to work with Robin Roberts when I worked with Vince Carter before his NBA draft. Back then, I knew she was a consummate professional who I admired, but I never foresaw the wisdom and impact she would have on me personally and professionally. Today, I see her as an inspiration that helps me focus on the basic elements that remain constant in this business - regardless of any current trend. And, that makes me so much better as a practitioner of this profession.
The Concierge PA team was inspired to "get back to basics," and understand at a primal level just what our business is all about after we watched a "required viewing" tape of our friend, Robin Roberts, who presented her master class for Oprah's OWN Network. Whether you are a business owner or a strategic communications and marketing professional- in Dallas, Atlanta, New York or Columbia, SC, we suggest you get your own copy and learn from our friend, Robin, a little about life...both personally and professionally.
"Dream big...focus small."
Robin Roberts
We could not have said it any better, Robin.
