Whether it is a funeral, a housewarming, or Thanksgiving,
here comes ole Martha with her world famous casserole. She never seems to get the point that when
all the other dishes are empty, hers sits in the corner almost as full as when
she brought it. Nor, does she recognize
that she receives very little in terms of compliments on her dish. Even when she takes her dish back home 3/4ths
full, Martha still feels her casserole is…well…the bomb. She totally ignores what her friends are
telling her by avoiding her casserole.
Many times people start businesses because they are
passionate about a product or a service.
They work to develop their offering.
They spend countless days, weeks and months nurturing it. And, little by little they fall in love with
it. At Concierge PA, we strongly believe
that every business owner should have passion for what they do and what they
offer consumers. But, when it comes to
branding and bringing products and services to the market, blind love is about
as enticing as Martha’s casserole.
No one can build a brand with an offering that the market
will not embrace. Unfortunately, what you think does not always
matter. You have to let the market
“taste test” what you are presenting.
And, when necessary, you have to do some re-engineering to get it right. It is wonderful if you have a product or
service that the market loves as is. If
the market rejects it however, a savvy business owner will adjust the recipe.
The moral of the story is: believe in yourself, believe in
your products and services, but more importantly, listen carefully and believe
what the market is telling you.
Concierge PA helps many businesses build strong brands. But, ultimately it is up to the business
owner to give the market what it needs and wants. After all, who wants to be like Martha…believing
she makes the world’s best chicken broccoli casserole…while her almost always
uneaten dish says otherwise.
