In the 3-D World, Winning Brands are Still One-dimentional!

Have you ever watched the Academy Awards and later (sorry guys) been bombarded with the pain-staking details of who made the Best Dressed Red Carpet List from Entertainment Weekly, Bravo and People Magazine?  Then, you find out that the winner was always the one wearing a “classic” dress or suit with “simple lines,” and “refined details.”.  The commentator described it as, “simple elegance.”  Well, all the fashion hullabaloo aside, building a winning brand follows the same prescription.

 

Whether in Dallas or Dubai, a winning brand has to be classic, focused, singular, and simple if you want it to be instantly relatable to your audience.  Your brand has to instantaneously convey what your company or organization stands for to the consumer.  It is almost hypocritical, but it takes a great deal of work and a complicated strategic communications plan to build a brand that conveys its “worth” to consumers in very simple, classic terms.  The strength of strategic communications and marketing strategy has a foundation in simplicity.

Often times, business owners are the experts in the myriad of intricacies, benefits, offerings, unique components, value added elements, proprietary hues, and those “never-before-offered” assets associated with their beloved products and services.  But, those one-of-a-kind product and service line attributes do NOT a brand build.  Too often business owners are too engrossed in the details to…well…see the forest for the trees.  Building your brand is like packaging all of your unique offerings into a simple, beautifully-wrapped Tiffany box.  Now that’s a brand.

 

Concierge PA