A 2013 Strategic Communications Wish List

A wish list is just a that, but when it comes to strategic communications, marketing and brand management, here are some things you should not only wish for, but look for when you evaluate firms to help with your brand management:

1. Make sure they stand for something other than communication, content and design.  Huh?  Make sure they are pros, but also make sure they are on the same page that you are, that they display a true interest in your business, that they have your best interest at heart, and that they have integrity and ethics.

2. Make sure they can condense and communicate your brand in very succinct terms.

3. Make sure they can turn on a dime while producing collateral that is top-tier, yet cost-contained and complements your budget.

In as little time as it took to write this blog, one of our designers turned out this new piece.  In a few words, it says who Concierge PA is, what Concierge PA stands for, communicates our brand clearly and invites the viewer into our homes, whether in Dallas or Atlanta (by the way, we make housecalls...after all it is almost 2013).  Now, that's top-tier, cost-contained strategic communication if I have ever seen it.

Concierge PA.  It's who we are!