2014 is
bringing a plethora of new strategic communication avenues. Even now, companies are reaching out past
Facebook, LinkedIn and Twitter and entering the realms of Pinterest, Tumblr,
Instagram and Google+. Like the days of
old, you could consider Pinterest and similar outlets like cable when the
networks still ruled the airways. Trust us…like
cable, if they can grab an audience and keep them, they too will
flourish.
Like
businesses and organizations of the past, diversification throughout the
various different channels is key to reaching audiences. In other works, you must have a marketing
presence on all of them for maximum exposure and to reach as many people you
can in your target audience.
And,
that brings us right back to….the king, content. Regardless of the audience, the avenue, or
the channel – whether it is Facebook, LinkedIn, Pinterest or Instagram, you
have to have a strategically honed message that represents the content you must
deliver consistently to your target audience if you wish to grow your business.
Technology
is going to change at the speed of sound.
We see it happening all the time.
Strategic communication and marketing text still owns the game…no matter
how it delivered. Technology is the vehicle…content is the driver. And, the
driver is in the driver's seat and in control.
