Leading Role: What’s The Character of Your Brand?

Many business owners have a limited knowledge of marketing, let alone branding.  And, most do not know the difference between the two disciplines.  For some that have strategic communications plans that have put their brands on the right course, there is still one element or component that still seems to be over their heads.  That is their brand’s character.

Branding many times focuses on the unique or intrinsic elements of a product or service.  It also focuses on USP’s (unique selling points/propositions) and tries to drive home the benefits of the product or services to the consumer.  What many business owner, and “marketing” professionals, for that manner, fail to do is incorporate the brand’s character.

What is brand character?  Brand character is a peripheral component of a strategic communications plan.  It may be subtle, but it should be evident.  Take our company, Concierge PA for example.  Our brand is clearly defines.  We offer cost-contained yet top-tier strategic communications solutions to select client both large and small, and in both the for-profit, and non-profit sectors.  That is succinct and clear.  And, for many potential clients, that says it all.  But, because our character, or culture is embedded in how we transact business, it is also a foundation of our brand.  And, therefore we expound upon it in our messaging.

We provide our clients marketing and strategic communication solutions that are unrivaled.  We garner major market press and develop unrivaled campaigns for our clients.  And, we have perfected methodologies to work within our clients’ budgets.  If you look a little more closely to truly understand our brand's character, working within our clients’ budgets is not just a flat benefit we provide.  That benefit is prominent because of our brand character which is that we pride ourselves on being excellent stewards of our clients’ financial resources.  That character is compounded by our belief in old fashioned business principles where we value long-term partnerships with our clients over any sale.  We care a great deal about our clients.  It is who we are.  And, it is central to our brand.

Character in branding is just as important as personal character.  Make sure to polish up on your script.  It’s your business.  And, it just could be the role of a lifetime.

Concierge PA Inc.

Let us take a leading role in your brand's success!

www.conciergepa.com