Let's Get Real

Make 2013 the year you get "real" with your strategic communication efforts.  Be authentic, creative, unique and truly engaging.  Your target audience will love it and you will see real impact.

1. Engage your target audience with unique content tailored to them.  As a business owner, you know your target audience best, and all of your strategic communication and marketing material – whether in collateral pieces or on Facebook – should be tailored to the interests of your target audience.  In today’s marketing landscape, when you want to achieve high search engine rankings that brings qualified organic traffic to your website and social media pages, consistently develop unique content that will engage your target audience.  And, whenever possible develop a theme and build a campaign around it with unique but homogenized content on all of your strategic communications outlets.

 2. Use unique images and video.  Whenever possible develop and share your own unique images.  Stock images are useful for generic communication.  Like many blogs, we use them as they communicate what we need them to communicate on a general level.  When you are trying to engage and interact with your specific target audience however, develop images and video around that actual audience.  Snap photos and take video with your iPhone or Android device and share them on your Facebook page.  Share the images and video of your customers interacting with your products on Instagram and Twitter.  There is no better way to engage your audience than actually casting them consistently in your marketing material. 

3. Make all of your content “real.”  Be authentic.  When attempting to directly engage your target audience, avoid generic and overused content, and develop content that is unique and involves the audience members on a personal level.  Through all of your marketing material, you are trying to directly engage your audience and positively impact your sales.  Whether your audience is in Dallas, or Atlanta; or Dubai, or Athens, gear your strategic communications efforts to engage them at the grass roots level.  Whenever possible, speak to them directly and personally.  After all, that’s what friends are for.

Concierge PA.  If you need us, you can always rely on Concierge PA as a real business partner.

 

www.conciergepa.com