If you looked past Halle Berry's flowing Versace and all of the other fashion on the red carpet, saw beyond the 007 tribute, and could hear over Barbra Streisand heartfully singing, "The Way We Were," as a tribute to Marvin Hamlisch, you may have noticed some crafty strategic communication and marketing winners. Maybe the small business owner in Dallas or Atlanta didn't get the $43,000 gift bag given to the Oscar presenters and winners, but he or she could take away a very valuable lesson from Hollywood's grand night.
From a strategic communications and marketing standpoint, context and theme were the true stars of the evening. Brands from Special K to American Express paraded their marketing prowess to engage their audiences by basing their productions around the theme and context of the Academy Awards.
Although the stage may not be as grand, professionals in Dallas and Atlanta; and Denver and Anchorage can be winners by understanding the importance of context and themes when it comes to their strategic communications and marketing initiatives.
Although the stage may not be as grand, professionals in Dallas and Atlanta; and Denver and Anchorage can be winners by understanding the importance of context and themes when it comes to their strategic communications and marketing initiatives.
Engaging your target audience with creative messaging that ties your products or services to events in which they are already engaged can bring them walking down the red carpet and straight to your brand. Just as Daniel Day Lewis did not win his Oscar overnight, growing your customer and client bases will not come easily. Like the production of Les Miserables, it will take a healthy amount of creativity, solid direction, many takes, and great deal of work. But, in the end, if you study your lines, we think you too can be a big winner.
Concierge PA: if you ever need help with your script, our production team is always here for you.
No comments:
Post a Comment