Give Them Something To Talk About!

Our professional lives move at unbelievable paces and sometimes we forget to remember all of the rules of the road.  When it comes to social media marketing and strategic communications, here are some key rules of engagement we must never forget:

1.  Consistently provide your audience with original content that not only engages, but inspires dialogue.  By now, everyone who uses social media professionally knows that he or she has to produce unique content.  But, original or unique content does not always engage the audience.  The trick to social media marketing is to spark a dialogue with your content.  As Bonnie Raitt said, you’ve got to give them something to talk about.

No matter how wonderful you feel your content is, it may not go viral as they say, but your goal is still to get people talking about your content and sharing it with their friends, family and colleagues.  Original, inspired content is the new normal and a given in strategic communications.  Getting people to talk about, share and spread that content is the goal of your professional social media marketing campaign.

2.  After you have developed great original content that is designed to engage your audience and inspire dialogue, make sure you take your content on tour.  By taking it on tour we mean that when you have content that you feel will be appreciated by your target audience, share the content on as many appropriate channels as possible.  If you really believe in your content, make sure you do not limit it to one stage.   Do not only post it on your Facebook page, but share it on other social media platforms as well as use in blogs and submit it to article publication services.  Spread the love.

3.  Although you may be in awe of your content, make sure you measure the reaction of the people that really matter, your audience.  When you are communicating on behalf of your business, it is business.  It is not just fun and games.  Everything you communicate should be based on your strategic communications plan which helps define your goals.  And, goals are to be measured.

There is an abundance of software programs that are designed to help measure the success of your social media marketing strategies.  It does not matter which program you employ to measure the effectiveness of your social media marketing.  It absolutely matters that you are measuring what is and what is not working for you in terms of all of your strategic communications initiatives as it affects your bottom line.  Remember, business is business…including business communication.

 

Concierge PA:  We speak business!

 

www.conciergepa.com