What's Your Business Signature?

Good, bad or indifferent, when you hear the words, Rolls Royce, Jeep, and Hummer, you immediately see an image in your mind associated with the respective name.  That image represents the product.  Our minds then, almost instantaneously, process an associated significance of the image.  In the marketing world, it is called the brand.  That associated significance or “brand,” believe it or not, was not actually developed by your brain alone…as smart and complex as it may be.  It was developed by a strategic communications plan that told your brain how to associate the product.

Before your utter one word on behalf of your business, you need a strategic communications plan to guide your messages.  As a business owner you will communicate a multitude of images and words including product specs that may be conveyed on your About Us webpage, in detail in a full color print collateral, through digital ads, and even through tweets and posts.  A strategic communications plan helps package and define all those details into a concise message – the signature of the product or service, so to speak – and converts all the images and text into the associated significance of it all, the brand.

 

A strategic communications plan helps define and wrap all of the various marketing details into the brand, and, in essence guides the consumer on how to view the product or service just at the sound of the brand name.  Everything that you communicate on behalf of your business including on all of your business social media accounts needs to be consistently aligned with your strategic communications plan.  In other words, when you communicate on behalf of your business, the message should never be random.  In business, a tweet is not just a tweet.  Everything you communicate should be strategically planned to advance your business goals.

As a business owner, it is your job to manage your professional communication.  And, it can be a full-time job.  Every message including even what you post on Facebook should be a strategic communication, and nothing that you communicate on behalf of your business should be on a whim.  Everything you communicate on a professional level should be published only after it has been vetted against your strategic communications plan which guides you and helps you keep a sharp eye on your business goals.  Only then will you be able to take all to the complex and intricate specs, text, benefits, content, and images and make them translate into a concise and unique signature that speak volumes for your business and becomes your brand. 

Concierge PA:  We build Signature Brands!

 

www.conciergepa.com