Your brand is not simply your logo. Logos are important in helping define your
brand and make your business readily known to your customers or clients. But, logos are not a strategic marketing , or
strategic communications plan which is a must for continued marketing success.
Logos, websites, social media, advertising, public
relations, marketing material / collateral are all important elements which
help define your brand and your business image and personality. But, for them to be effective in marketing
your business, they must all be consistent and tied to an extremely cultivated plan. Whether your business is in
Dallas, Atlanta, or Columbia, South Carolina, your marketing efforts must be
consistent, and they must be anchored by a clear vision spelled out in your
comprehensive strategic communications / strategic marketing plan. And, that is where content proves to be king.
Consistent content throughout all of your marketing channels
results in unique branding which translates your professional
image to your customer or clients. And,
this image (your brand) establishes your business as being reliable to your
customer / client base. Your brand is
defined not by any one element – such as a logo. It is defined by many consistent elements
uniquely defined through a complex and comprehensive plan. And, many times, your business will need to
partner with a firm to help develop your strategic communications / strategic
marketing plan. Just as you would not represent yourself in a
court of law, seek guidance from a reputable firm to help define your vision,
develop your plan, solidify your brand, and build your professional reputation.
We Build Great Reputations!
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