1. Content Marketing Will Continue to Grow in Prominence
In 2015, marketing will be all about gaining trust with the consumer. Transparency and simplified and consistent
content will be crucial to building trust with your consumer base. Consumers not only want to be educated on a
company’s offering, but also want to have a intimate understanding of the
character of a brand. An open dialogue
built on transparent content is the new way to win over customers and clients.
YouTube, Instagram, Pinterest, Tumblr, and similar apps will continue
to play a greater role in content marketing strategies. Customized digital visual content collateral –
including infographics and data visualizations – will continue to critical to
marketing strategy in 2015. Successful marketers
will engage consumers with smart visual storytelling that is rich in content. And, they will distribute the content on more and more diverse yet specialized platforms and channels.
3. Social Media Marketing Will Become More Diverse and Specialized
New social media platforms are growing in numbers. The expansive selection of new and emerging
social media apps and sites mean new avenues for businesses to reach their
audiences. It also means that businesses
have new, diverse and specialized platforms that they must employ to engage potential clients. This ever-developing media frontier provides businesses with a
plethora of new options that allows them to produce engaging content and build
their audiences across more channels than ever before.
Concierge PA - We will make your brand the trend for 2015.
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