Buck the Trends and Get Back to The Basics!

 

As a business owner, a physician practice manager, a realtor, or an executive director of a nonprofit who keeps abreast of strategic communications and marketing trends, you cannot help but feeling bombarded by the newest trends in social media, SEO and content marketing, to name a few.  And, it seems as though every other week there is a new marketing development.  We live in a confusing, ever-changing, and sometimes even contradictory marketing ecosystem.  One minute you are told one strategy is the way to go.  The next minute that great, new marketing trend is being shot down as outdated.  If the past can teach us anything about strategic communications and marketing, 2013 is the year you need to stop being concerned about trends and get back to the basics.

The reality is marketing is marketing.  Marketing is price, product, promotion, and distribution (place).  It's concept has not changed since its inception.  And, more importantly, its goal has never changed.  In a nutshell, marketing is the sum of processes designed to increase revenue.  Plain and simple.  It does not matter if it is newspaper print advertising, backlinks, a Facebook page, or even a tweet; if the activity does not increase your bottom line, it is pointless.  And, if you have spent countless hours and money on efforts that have not increased your revenue, that is time and money wasted.  That is your reality.  And, your reality - not the latest social media trends - is all that counts.

Make 2013 the year to buck trends.  Get back to your reality and the basics of marketing.  If an employee wearing a sandwich board promoting your business brings in more revenue that an infographic on a social media platform, get him or her suited up, and get that cash register ringing.  Trendy is cute, and all things new may be exciting; but revenue is reality and cash is still king.

Concierge PA:

 We embrace the basics.

www.conciergepa.com