1. Most
small business owners do not even know the true definition of
marketing. Marketing is price, product,
promotion and place (distribution).
Most entrepreneurs equate marketing solely with promotion. And, that is a problem in itself. Business owners need to have a solid
foundation in the principles of marketing and understand each of its vital
components.
2. Because
there is lack of understanding of the fundamentals of marketing, and
because most small business owners equate marketing with promotion, the
second biggest mistake is that many businesses get taken advantage of
financially by many so-called “marketing firms.” Because many entrepreneurs are not
marketing savvy, they do not know how to source and negotiate their
"marketing" expenditures. They simply
leave it up to the “experts.”
3. The
major mistake small businesses make in terms of "marketing" is not partnering with a reputable firm that not only can produce great marketing materials, but also can serve as a consultant and thus provide for significant “marketing”
RIO .
When it comes to "marketing" in today's competitive and social environment, "do it and forget it" processes are over. Connecting with and engaging potential customers is a constant process that takes considerable time and skill to have a real impact on your bottom line. You have to hire a true partner when it comes to one of the most important components of your revenue cycle.
Break the cycle and stop making common small business “marketing” mistakes. Contact Concierge PA and let us show you how we build great reputations while we practice good, old-fashioned business practices where we value our client partnerships above all else.
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